What is branding?

Let's start at the beginning. What is branding? Branding is a disciplined process used to build awareness and extend customer

loyalty.

Branding consists of a five step process. This process requires an extraordinary amount of patience, an obsession with getting it right, and an ability to synthesize vast amounts of information.

The 5 steps of the branding process:

1 : Conducting research

2 : Clarifying strategy

3 : Designing identity

4 : Creating touchpoints

5 : Managing assets

A lot of time should be spent on each part of the process as this will result in a brand that will be different from competitors, offer a unique selling point and connect with its target audience on a more sincere level.

A brand is a result – it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. - Marty Neumyer.

So, to wrap it up.

Branding is about seizing every opportunity to express why people should choose one brand over another.

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