What is brand identity?

Brand identity takes disparate elements and unifies them into a whole system.

The identity expresses itself in every touchpoint of the brand and becomes intrinsic to a company’s culture—a constant symbol of its core values and its heritage.

The more distinct, specific and cohesive these elements are. the stronger brand you can create.

Brand identity consists of 5 elements:

1 : Logo

2 : Shape

3 : Colour

4 : Typography

5 : Voice

The best brands marry intelligence and insight with imagination and craft. - Connie Birdsall, Creative Director, Lippincott

Brand identity ideals :

• Vision

• Differentiation

• Flexibility

• Meaning

• Durability

• Commitment

• Authenticity

• Coherence

• Value

So, to wrap it up.

Brand identity is tangible and appeals to the senses. It fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible.

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